Entities: The Element That’s Missing From Your SEO Strategy

Search engines like Google have moved away from concepts like keyword density. These things used to work well in the past, but as Google has evolved it’s become better at identifying what a piece of content is all about by taking into account other elements such as related entities. Artificial Intelligence (AI) in the form […]

How to Use Ahrefs for Content & SEO: Beginner’s Guide for 2020

Ahrefs is one of the most popular tools out there when it comes to content and SEO. It’s powered by big data, which is its main differentiator from Ahrefs’ rivals. It also happens to be connected to many of our own internal agency processes. This is why we’ve created a guide that covers every aspect […]

How to Use Clearscope for Content Creation & Update (Guide)

Creating a high-quality piece of content is by no means an easy task. Skills, experience, and the right set of tools are some of the most important things a great content writer should be equipped with to be truly great. This is why there’s a plethora of tools out there that any content writer will […]

Google Search Console: Complete Guide for 2020

Google Search Console (GSC) is a free tool offered by Google. It helps you monitor your presence on Google’s search engine, giving you the ability to look at your search analytics, identify issues related to your website’s performance on search engines and troubleshoot these issues. This guide on Google Search Console is designed to help […]

Keyword Mapping: The What, Why & How Behind It (Guide)

Keyword Mapping Keyword mapping is a critical Search Engine Optimization (SEO) activity that’s usually performed at the beginning of an SEO campaign, before optimizing the existing assets of a website. However, keyword mapping isn’t keyword research, as many people think. In fact, the two activities—even though they’re both very important—are significantly different to one another. […]

SEO vs PPC: Here’s What is Wrong About This Comparison

Most businesses directly compare SEO and PPC in an attempt to work out which is better. Although in some cases and for some verticals, SEO can work better than PPC or vice versa, in general, any comparison between the two channels is simply the wrong way to go about things. SEO and PPC require different […]

SEO Competitor Analysis: The Why, How & When Behind It

One of the first things we do when working with a new client is to conduct an SEO competitor analysis. Doing a competitive analysis is important for many reasons and should always be part of your process. Unfortunately, most businesses conduct an SEO competitive analysis only before creating their content or SEO strategy. In our […]