State of Content Marketing Report (2023)

There’s no denying that 2023 has been challenging for content marketers. The overarching adoption of AI, numerous core updates, generative search—these are only a few factors that have been keeping content marketers on their toes this year. The generally excited/uncertain/mildly concerned mood that governs content marketing right now was reflected in our 2023 State of […]

Introducing Media Singulars

What is the future of content marketing? It’s hard to give a definitive answer right away. Yet, when you analyze moves and developments in content strategies of some companies (including top-tier firms), you can spot certain patterns. Today, we want to discuss one such pattern – the growing tendency toward creating Media Singulars. Let’s see […]

Revolutionizing UGC Content for SaaS: A Deep Dive into Notion’s Templates Section

A while back, we interviewed Jakub Rudnik on our podcast, The SaaS SEO Show. As the Head of Content at Scribe, he explained how Scribe’s Gallery has significantly impacted the website through the power of user-generated content (UGC). After all, with search results becoming increasingly saturated, websites now need to dig deeper and find innovative […]

How to Build Topical Authority

If you’re an SEO or content marketer in general, you’ve most likely been hearing the term topical authority a lot recently. Considering how often it’s being discussed, you’d be right to assume that it’s pretty important and shouldn’t be ignored. After all, considering how much search engines have evolved lately, simply creating good content isn’t […]

How Paddle Studios Reshapes SaaS Content Marketing

It’s no secret that the world of marketing isn’t as simple as it once was. Companies need to go the extra mile in order to stand out, and following a unilateral approach is simply not enough these days. Lately, we’ve noticed that SaaS companies, especially those whose marketing tactics are becoming increasingly saturated, have a […]

Global Perspectives: Crafting a Winning International Content Strategy

Imagine you’re a SaaS offering your service to an English-speaking audience in the US. You ask yourself: “Since my product is online, why shouldn’t I offer it to people from countries besides the US?”. Reaching a wider audience is a great idea and can have a significant business impact, but you first need to get […]

How to add Experience to Your Content

Let’s assume you’re looking for alternatives to a product like VEED, and you type “veed alternatives” into Google. This is what comes up: If you’re in the majority of searchers who focus on the top search results, which of the first two would you click on? As a rational searcher (if there’s such a thing), […]

The Day Lemlist Changed SaaS Marketing

How can a company turn a total disaster into a great opportunity to tell a story? Lemlist did it in an attempt to change the way SaaS marketing should be done. After all, it’s no secret that most SaaS companies follow a cookie-cutter approach when it comes to content marketing. On-page SEO, social media and […]

AI in Content Marketing: Use Cases, Limitations & More

It’s no secret that AI has been the ultimate buzzword over the last few months. After all, with so much noise going on about it, it’s hard to ignore it (and you shouldn’t). In particular, with the rise of generative AI tools, more and more companies have been using them to make their daily operations […]

10 Predictions & Minuttia’s Stance on AI Content

Is AI going to change the world of content marketing? That’s one of the questions we’ve been hearing more and more lately, with the rise of AI systems like ChatGPT. Whatever the answer may be, what’s definite is that AI will change things and we’re all inevitably a part of that change. In our opinion, […]