How to Create a B2B Content Marketing Strategy in 2024

Year after year, it’s becoming more obvious: content marketing is a living, breathing thing—especially in a field as competitive and innovative as B2B SaaS. Any B2B SaaS business that wants to grow organically has to have a well-thought-out content strategy in place. But what is a B2B content marketing strategy, exactly? What’s special about it? […]

Introducing Impact Narratives

In a recent webinar with our friends at, we zeroed in on a topic that’s been bugging a lot of us. How do we communicate the impact of our content in a results-oriented market climate? The dynamics of content marketing and business needs have shifted, prompting a deeper evaluation. Budget belts have gotten tighter, […]

Content Marketing ROI: How to Measure Content Performance

There are not that many taboo topics in digital marketing. But content marketing ROI (return on investment) is definitely one of them, primarily due to the uncertainty surrounding it. Basically, the old approach said, “Okay, your organic traffic grew by X%, and average rankings reached X position after publishing [insert number] high-quality content pieces.” Great, […]

Outsource Content Marketing: A Guide for SaaS Companies

Over the past several years, especially during the COVID-19 pandemic, the demand for content marketing outsourcing services has been growing exponentially. And, as our 2023 State of Content Marketing Survey shows, this trend will live on. But does it mean you should also jump on board? We’ve prepared this comprehensive guide to answer this question. […]

State of Content Marketing Report (2024)

There’s no denying that 2023 has been challenging for content marketers. The overarching adoption of AI, numerous core updates, generative search—these are only a few factors that have been keeping content marketers on their toes this year. The generally excited/uncertain/mildly concerned mood that governs content marketing right now was reflected in our 2023 State of […]

Introducing Media Singulars

What is the future of content marketing? It’s hard to give a definitive answer right away. Yet, when you analyze moves and developments in content strategies of some companies (including top-tier firms), you can spot certain patterns. Today, we want to discuss one such pattern – the growing tendency toward creating Media Singulars. Let’s see […]

Revolutionizing UGC Content for SaaS: A Deep Dive into Notion’s Templates Section

A while back, we interviewed Jakub Rudnik on our podcast, The SaaS SEO Show. As the Head of Content at Scribe, he explained how Scribe’s Gallery has significantly impacted the website through the power of user-generated content (UGC). After all, with search results becoming increasingly saturated, websites now need to dig deeper and find innovative […]

How to Build Topical Authority

If you’re an SEO or content marketer in general, you’ve most likely been hearing the term topical authority a lot recently. Considering how often it’s being discussed, you’d be right to assume that it’s pretty important and shouldn’t be ignored. After all, considering how much search engines have evolved lately, simply creating good content isn’t […]

How Paddle Studios Reshapes SaaS Content Marketing

It’s no secret that the world of marketing isn’t as simple as it once was. Companies need to go the extra mile in order to stand out, and following a unilateral approach is simply not enough these days. Lately, we’ve noticed that SaaS companies, especially those whose marketing tactics are becoming increasingly saturated, have a […]

Global Perspectives: Crafting a Winning International Content Strategy

Imagine you’re a SaaS offering your service to an English-speaking audience in the US. You ask yourself: “Since my product is online, why shouldn’t I offer it to people from countries besides the US?”. Reaching a wider audience is a great idea and can have a significant business impact, but you first need to get […]