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State of Content Marketing Report (2024)

There’s no denying that 2023 has been challenging for content marketers.

The overarching adoption of AI, numerous core updates, generative search—these are only a few factors that have been keeping content marketers on their toes this year.

The generally excited/uncertain/mildly concerned mood that governs content marketing right now was reflected in our 2023 State of Content Marketing Survey that we ran together with Superpath.

How do people feel about the future of content marketing?

Do they feel secure in their jobs?

What is the general sentiment toward AI?

We have answers to these questions and more.

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