AI search has been with us for more than three years (since ChatGPT launched in November 2022), and it has already changed how brands approach online visibility.

Yet despite widespread adoption, conversations around AI search and answer engine optimization still rely more on vibes than facts.

This survey was created to change that.

In cooperation with Kevin Indig and Growth Memo, Minuttia surveyed 599 professionals across SEO, content, and growth-related jobs to better understand how they invest in AEO, what challenges they face, how they measure success, and how confident they feel about AI Search.

The survey aims to better inform your view of AI search despite its limitations and uncertainties.