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increase in the number of ranking keywords

metrics icons
5894.12%

338

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organic visitors per month

organic traffic value

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$672

Growth area A

5894.12% increase in the number of ranking keywords

Growth area B

338 organic visitors per month

Growth area C

$672 organic traffic value

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Case Study

Within six months MINUTTIA has helped PRG to increase its organic visibility, i.e. the number of keywords that the website is ranking for, by 5894.12%. The growth in organic traffic has been achieved mainly through listicles that target terms with commercial intent, ongoing keyword research and topic ideation, as well as general content and SEO recommendations.

Case Study

Within six months — from August 11, 2020 to February 11, 2021 — MINUTTIA has helped PRG to increase its organic visibility, i.e. the number of keywords that the website is ranking for, by 5,894.12%. The growth in organic traffic has been achieved mainly through listicles that target terms with commercial intent, ongoing keyword research and topic ideation, as well as general content and SEO recommendations.

5,894.12%

increase in the number of ranking keywords

338

organic visitors per month

$672

organic traffic value

About PRG

Promotion Resource Group (PRG) is a branded merchandise agency that’s based in Toronto, Canada. It’s a B2B company that creates unique promotional items for businesses of all sizes and in different industries. PRG has existed for almost three decades and is one of the most creative and high-touch swag companies in Canada.

PRG’s needs

PRG’s main need was high-quality content that is optimized for search engines like Google, in an effort to help the company get organic visibility and start acquiring traffic through organic search. In the middle of the COVID-19 pandemic, the team at PRG decided that the way people were searching for products and services changed and in that context, having a strong presence in organic search matters.

How we helped

Our collaboration with PRG started in the early days of August 2020, a few months after the COVID-19 outbreak. We kicked things off with keyword research in an effort to understand the way people search for products and services like PRG’s. After defining the topics we were going to focus on, we created an editorial calendar and started working on content. Quite early, we realized that the format that works best for PRG’s audience based on the topics we’ve selected was listicles, which also allows us to promote some of PRG’s products, without looking overly promotional. At the same time, we consulted with the team at PRG on several issues, from technical SEO to on-page optimization and even link building.

About PRG

Promotion Resource Group (PRG) is a branded merchandise agency that’s based in Toronto, Canada. It’s a B2B company that creates unique promotional items for businesses of all sizes and in different industries. PRG has existed for almost three decades and is one of the most creative and high-touch swag companies in Canada.

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PRG’s needs

PRG’s main need was high-quality content that is optimized for search engines like Google, in an effort to help the company get organic visibility and start acquiring traffic through organic search. In the middle of the COVID-19 pandemic, the team at PRG decided that the way people were searching for products and services changed and in that context, having a strong presence in organic search matters.

How we helped

Our collaboration with PRG started in the early days of August 2020, a few months after the COVID-19 outbreak. We kicked things off with keyword research in an effort to understand the way people search for products and services like PRG’s. After defining the topics we were going to focus on, we created an editorial calendar and started working on content. Quite early, we realized that the format that works best for PRG’s audience based on the topics we’ve selected was listicles, which also allows us to promote some of PRG’s products, without looking overtly promotional. At the same time, we consulted with the team at PRG on several issues, from technical SEO to on-page optimization and even link building.

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Keyword research and continuous topic ideation

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Content creation for the company’s blog

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On-page optimization guidelines for the company’s commercial pages

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Content and SEO related recommendations

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Keyword research and continuous topic ideation

Content creation for the company’s blog

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On-page optimization guidelines for the company’s commercial pages

Content and SEO related recommendations

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Did You Know ?

One of the most important parts of the content creation process is the content briefing. In a way, content briefs can help you have more control over the content creation process and an overall better workflow around the content that’s being produced. Learn more about our content briefing process in this guide.

Testimonial

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