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CASE STUDY

Helping a B2B SaaS Get From 0 to 100K Monthly Organic Visits

INDUSTRY

SaaS

LOCATION

Maryland (US)

TIMEFRAME

January 1st, 2020 to March 1st, 2022
Farzad Rashidi
Lead Innovator
I don’t think I could have asked for a better agency to work with.
100K
monthly organic visits
20K
organic keywords, many of which with high commercial intent
40+
blog posts created by Minuttia rank in positions 1-3 for their target keywords

The company

Respona is an all-in-one digital PR and link building software that combines personalization with productivity. Respona was built out of the challenges faced at the tool’s sister company, Visme. The tool is now used by thousands of teams of different sizes for building personalized campaigns in minutes. Respona is based in Maryland (US) and employs people worldwide.

Growth Summary

Within 26 months, we helped Respona—one of the leading email outreach software for link building and digital PR—grow from 0 to 100K monthly organic visits. We achieved this through a combination of content strategy, content creation, and SEO services.

The Challenges

Highlights
  • Lack of strategy and overall direction when it came to content
  • Little-to-no visibility in the US and other English-speaking countries for terms relevant to the company’s product
  • Little-to-no traffic coming from the US and other English-speaking countries
  • Zero free trials that were directly attributed to SEO
  • Needed high-quality content to integrate the product when and if it made sense

When we started working with Respona, the company didn’t have a defined strategy around content.

At the same time, very few posts were published on the company’s blog, which had little-to-no visibility in the US and other English-speaking countries for terms relevant to the company’s product.

As a result, there was little-to-no traffic coming from the US and other English-speaking countries.

Back then, the website wasn’t generating any free trials or demo requests. 

Respona was in need of high-quality content to integrate the product when and if it made sense.

Following our qualification process and after agreeing on all levels, we kicked things off on January 1st, 2020.

The Solution

Highlights
  • Define the content strategy and identify all the keywords for which the website had to get visibility
  • Score these keywords based on the Opportunity Score and prioritize them accordingly
  • Define the content taxonomy based on the product’s capabilities and overall content direction
  • Create content that ranks really high in Google’s search results in the US and other English-speaking countries
  • Establish processes and workflows that require minimal effort on our client’s side
  • Provide recommendations regarding SEO and come up with suggestions on new initiatives to further enhance the website’s visibility

We started by defining the audience and conducting keyword research.

This allowed us to identify all the keyword opportunities we could go after in the first 6 months of our engagement. 

We mapped the keywords we identified to specific lifecycle stages, and after coming up with the Opportunity Score for each keyword, we prioritized them and put them in a content calendar.

Minuttia’s project management style is very communicative, they’re extremely responsive and very open to feedback, and more than willing to go above and beyond to make sure that you’re satisfied with the deliverables they’re delivering.

After creating a content calendar for the following 6 months, we started working on content creation. 

Our initial engagement included 5 pieces of content per month with a strong focus on the product, which, even though in beta, was developing fast and earned super users month after month.

Their content pieces are very straight to the point and incorporate our product very well into the content pieces they’re creating for us, and they’re more than willing to make any necessary edits and adjustments to ensure the content is top-notch.

We didn’t stop there.

We constantly pushed the envelope, brought new ideas to the table, and executed those ideas promptly and professionally.

The thing I find most impressive about Minuttia is the team’s expertise when it comes to SEO. Unfortunately, there’s a lot of malpractice when it comes to SEO, and Minuttia has proven over and over again that they know their stuff.

One of our recommendations was a press release templates section which now exists on the website as a blog post.

The deliverables that Minuttia has been providing have been absolutely fantastic; I don’t think I could have asked for a better agency to work with.

Another is the email finder tool and the email verifier tool that demonstrate the product’s value and add value to the visitor experience.

 

Results

Highlights
  • Around 100K monthly organic visits, primarily from the US and other English-speaking countries
  • Visibility for more than 20K organic keywords, many of which are keywords with high commercial intent
  • More than 40 blog posts created by Minuttia rank in positions 1-3 for their target keywords

Our effort resulted in around 100K monthly organic visits, primarily from the US and other English-speaking countries.

 

 

The partnership's outcomes have been phenomenal; Respona is now close to 100K in monthly organic traffic.

The growth in organic traffic was possible due to developing visibility for more than 20K organic keywords, many of which are keywords with high commercial intent.

 

 

During the lifetime of our engagement, we created approximately 100 posts for Respona’s blog.

More than 40 of these blog posts rank in positions 1-3 for their target keywords.

I can’t say enough good things about the Minuttia team, and I’ve personally referred quite a few clients to them without expecting anything in return, and that’s just a testament to how well the team has treated us over the years we’ve been working with them.

Beyond the keywords and organic traffic, though, the growth we’ve driven has turned organic search into one of the company’s best acquisition channels.

Our business has been skyrocketing since we started working with Minuttia. We’re getting quite a lot of sign-ups organically, without having to spend a ton of cash on paid advertising or other channels.

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