When we started working with Respona, the company didn’t have a defined strategy around content.
At the same time, very few posts were published on the company’s blog, which had little-to-no visibility in the US and other English-speaking countries for terms relevant to the company’s product.
As a result, there was little-to-no traffic coming from the US and other English-speaking countries.
Back then, the website wasn’t generating any free trials or demo requests.
Respona was in need of high-quality content to integrate the product when and if it made sense.
Following our qualification process and after agreeing on all levels, we kicked things off on January 1st, 2020.
We started by defining the audience and conducting keyword research.
This allowed us to identify all the keyword opportunities we could go after in the first 6 months of our engagement.
We mapped the keywords we identified to specific lifecycle stages, and after coming up with the Opportunity Score for each keyword, we prioritized them and put them in a content calendar.
After creating a content calendar for the following 6 months, we started working on content creation.
Our initial engagement included 5 pieces of content per month with a strong focus on the product, which, even though in beta, was developing fast and earned super users month after month.
We didn’t stop there.
We constantly pushed the envelope, brought new ideas to the table, and executed those ideas promptly and professionally.
One of our recommendations was a press release templates section which now exists on the website as a blog post.
Our effort resulted in around 100K monthly organic visits, primarily from the US and other English-speaking countries.
The growth in organic traffic was possible due to developing visibility for more than 20K organic keywords, many of which are keywords with high commercial intent.
During the lifetime of our engagement, we created approximately 100 posts for Respona’s blog.
More than 40 of these blog posts rank in positions 1-3 for their target keywords.
Beyond the keywords and organic traffic, though, the growth we’ve driven has turned organic search into one of the company’s best acquisition channels.