We started by defining the main topic areas that we needed to cover. Since the website didn’t have much visibility, the first pieces of content that were going to be published would be very important in helping Google—and other search engines for that matter—form associations as to what the website is all about. Those initial associations can lead to better and faster results when it comes to indexation and ranking in the long run. After defining the topics that we needed to cover, we started creating three high-quality pieces per month. Apart from content creation, we also made suggestions for feature-related pages the website needed, as well as opportunities for landing pages that could drive top of the funnel content and help our client generate new leads. An example is the press release templates that we’ve created; both the landing page and the templates that users can download.