Creating a Topic Cluster That Ranks for Thousands of Keywords for B2B SaaS

Highlights

• Define the content strategy and identify all the keywords for which the website had to get visibility
• Score these keywords based on the Opportunity Score and prioritize them accordingly
• Create content that ranks really high in Google’s search results in the US and other English-speaking countries
• Scale up content creation while keeping the in-house team small
• Establish processes and workflows that require minimal effort on our client’s side
• Provide recommendations regarding SEO and come up with suggestions on new initiatives to further enhance the website’s visibility

We started by defining the audience and conducting keyword research.

This allowed us to identify all the keyword opportunities we had to go after to start closing the gap between our client and their competitors.

We mapped the keywords we identified to specific lifecycle stages and after coming up with the Opportunity Score for each keyword, we prioritized them and put them in a content calendar.

Their level of professionalism, deliverables, and organizational skills are outstanding.

Initially, we created content only for the company’s blog.
However, a few months into the engagement, our client was keen on exploring more areas based on the opportunities we identified in our content strategy.

We started with a few pieces of content per month, but we've since increased the amount due to the quality of the deliverables and their impact on our business.

One of the opportunities we identified as part of the content strategy was the topic ‘Product Launch’.

The topic seemed promising since one of the main case studies of the product is creating waitlists for new product launches.

Even though we didn’t go after this opportunity right when we started working on content creation, we did go after it a few months after, in January 2022.

The fact that we could handle content creation for the blog and content creation for the topic cluster (both for the hub page and the cluster pages) allowed our client to scale things up without increasing their headcount.

We wanted to scale our efforts while keeping our in-house team small.

All the above was carried out by working together based on a set of processes and workflows that required minimal effort on our client’s side.

Also, their content creation services allowed us to focus on other aspects of the business, which had a big impact on the way we do things.

Regarding the topic cluster, we handled every aspect of the creation process besides the development of the pages.

We’ve mocked up everything, though, and the pages that you see published on the website today are based on our team’s guidelines.