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Before Vowel began working with us, they encountered several distinct challenges concerning their blog’s online visibility.
Primarily, their website’s blog struggled with visibility in the US and other English-speaking countries for terms that were relevant to the product’s capabilities.
This lack of visibility extended to non-branded traffic, with the blog attracting minimal visits from these important markets.
They also recognized a pressing need for high-quality content that seamlessly integrated their product whenever appropriate.
Yet, creating such content required a level of expertise that went beyond their immediate capabilities.
To address these issues, Vowel sought a partner capable of managing all facets of content creation.
This included keyword validation, content briefing, content creation, graphic design, and content publication.
Their goal was to avoid the cumbersome and inefficient process of hiring and coordinating with various service providers for each component of the work.
Finally, to accelerate organic growth, Vowel needed a partner experienced enough to quickly execute a comprehensive content creation project.
They aimed to expedite this process without compromising the quality or effectiveness of the content produced.
Following our qualification process and after agreeing on all levels, we kicked things off on October 1st, 2022.
After doing that, we used our keyword research tool to prioritize the keywords based on the level of opportunity by using our proprietary metric, the Opportunity Score.
We then added the keywords in the order we came up with to a content calendar and started working on content creation.
The process included a content briefing from our SEO strategists and an outline review on behalf of the client.
After getting our outlines reviewed and approved, we worked on content creation.
This included not only crafting content that followed our client’s editorial guidelines…
…but also beautiful graphics that were on-brand and helped us visually communicate some of the main points of every content piece.
Image Source: Dribbble
In a few instances, our team had to create templates, as the intent behind the target keyword and most secondary keywords indicated a Job To Be Done, for which an editable template was needed.
Image Source: Vowel
The last step of the process required our content team to publish the content to our client’s blog CMS, Webflow.
We created and published 50 pieces of high-quality content in less than 3 months, with the first piece going live on October 24th, 2022 and the last on January 21st, 2023.
When it comes to the input, we created and published 50 pieces of content which translate into 16.6 published pieces of content per month on average for each of the 3 months of the engagement.
Even though the results of our work are yet to be shown in full, we can clearly see the lift in terms of the number of organic keywords the blog ranks for.
On the day on which our team published the first piece of content (October 24th), the blog was ranking for 2,039 organic keywords.
A few months later (on May 30th), the blog ranked for 12,477 organic keywords, which resulted in increased organic traffic for the blog.
Over the same period, the blog was ranking (in total) for 15 keywords in positions 1–3.
That number jumped to 272, resulting in more organic traffic as most clicks come from content pieces that rank in positions 1–3.
It’s also worth noting that the total number of keywords the blog ranks for in the US (our client’s target country) is 5,646, according to Ahrefs.
Minuttia’s blog posts rank for 2,814 organic keywords, which means that almost half of the website’s visibility comes from content our team has produced.
In terms of organic traffic, Ahrefs reports that on the day we published the first blog post (October 24th), the website’s blog was bringing in 477 monthly visits.
A few months later, on May 30th, this number jumped to more than 3.7K visits per month.
The actual number of monthly organic visits, according to GSC, differs significantly, as the blog performed at record-high levels, with its performance showing an overall upward trend.