Introducing Our New Design Service With Use Cases, Examples & More

Almost three years ago, we launched Minuttia. The goal was simple: To become one of the most respected and trusted content marketing agencies in the world, specifically for SaaS companies. Even though many things have changed in these three years, our initial goal remains the same. Somewhere along the way, we understood that our assumptions […]

How to add Experience to Your Content

Let’s assume you’re looking for alternatives to a product like VEED, and you type “veed alternatives” into Google. This is what comes up: If you’re in the majority of searchers who focus on the top search results, which of the first two would you click on? As a rational searcher (if there’s such a thing), […]

AI in Content Marketing: Use Cases, Limitations & More

It’s no secret that AI has been the ultimate buzzword over the last few months. After all, with so much noise going on about it, it’s hard to ignore it (and you shouldn’t). In particular, with the rise of generative AI tools, more and more companies have been using them to make their daily operations […]

10 Predictions & Minuttia’s Stance on AI Content

Is AI going to change the world of content marketing? That’s one of the questions we’ve been hearing more and more lately, with the rise of AI systems like ChatGPT. Whatever the answer may be, what’s definite is that AI will change things and we’re all inevitably a part of that change. In our opinion, […]

Content Marketing is Changing (Here’s Why)

Content marketing is changing, and we’re all inevitably a part of that change. What we should keep in mind is that the change isn’t optional; it’s mandatory and requires us all to adapt and understand how things are done differently. This change will affect not only the way you measure the results of your content […]

How to Budget for Content Marketing In 2023 (& Beyond)

Let’s face it; content marketing is changing and this affects the way you budget for it too. Although there’s no single way to correctly budget for your content marketing activities, one thing’s for sure: you need to keep up with all the changes. From tracking the right metrics, to connecting content performance to business impact, […]

Topics vs. Keywords: Main Differences & Examples

According to a University from Arizona, humans speak on average 16,000 words every day. Unless you’re a teacher or frequent public speaker, that’s a lot! The vast majority of those words take place during conversations with other people, with each conversation covering a certain topic. Chances are, you’ve found yourself in the place of not […]

Why (& How) We Built Minuttia’s New Brand

In the winter of 2019, I was looking forward to the launch of my first (real) company. Until then, I worked as a freelancer, and after having tried to wear many different marketing hats, I understood that content and SEO may be my thing. So, the plan was that I was going to build a […]

Original Content: The Element That’s Missing From Your Content Strategy

Almost a year ago, we talked about the concept of original content in a webinar we did with ProductLed. The feedback we received from the audience was extremely positive.  This helped us realize that many content marketers believe something is missing from their content strategy. We worked on our ideas and tried to make them […]

A Topic Cluster That Ranks for 1000s of Keywords (Case Study)

A few months ago, we started working on a topic cluster for one of our clients. We felt pretty confident that the topic cluster we were building was going to perform (sooner or later).  So, after finalizing the project, we had to wait, and wait a little longer. You see, there was no active promotion […]