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Wistia’s Revolutionizing Video Content Marketing for SaaS

Many SaaS companies are still clinging to the traditional way of simply investing in SEO and content marketing. Yet, it’s undeniable that video revolutionizes how businesses captivate audiences, seize their attention, and convert them into devoted customers. At the forefront of this revolution is Wistia, a platform that has honed the craft of helping companies […]

The 75-25 Rule of Content Marketing

As the tides keep shifting in B2B SaaS content marketing, staying afloat requires more than just clinging to traditional SEO strategies. That’s where the ‘75-25 Rule of Content Marketing’ comes into play—based on Benjamin Graham’s principles of investment diversification. This rule suggests a strategic balance and reallocation of content marketing efforts that caps your SEO […]

How to Create a B2B Content Marketing Strategy in 2024

Year after year, it’s becoming more obvious: content marketing is a living, breathing thing—especially in a field as competitive and innovative as B2B SaaS. Any B2B SaaS business that wants to grow organically has to have a well-thought-out content strategy in place. But what is a B2B content marketing strategy, exactly? What’s special about it? […]

Content Marketing ROI: How to Measure Content Performance

There are not that many taboo topics in digital marketing. But content marketing ROI (return on investment) is definitely one of them, primarily due to the uncertainty surrounding it. Basically, the old approach said, “Okay, your organic traffic grew by X%, and average rankings reached X position after publishing [insert number] high-quality content pieces.” Great, […]

Outsource Content Marketing: A Guide for SaaS Companies

Over the past several years, especially during the COVID-19 pandemic, the demand for content marketing outsourcing services has been growing exponentially. And, as our 2023 State of Content Marketing Survey shows, this trend will live on. But does it mean you should also jump on board? We’ve prepared this comprehensive guide to answer this question. […]

State of Content Marketing Report (2024)

There’s no denying that 2023 has been challenging for content marketers. The overarching adoption of AI, numerous core updates, generative search—these are only a few factors that have been keeping content marketers on their toes this year. The generally excited/uncertain/mildly concerned mood that governs content marketing right now was reflected in our 2023 State of […]

Introducing Media Singulars

What is the future of content marketing? It’s hard to give a definitive answer right away. Yet, when you analyze moves and developments in content strategies of some companies (including top-tier firms), you can spot certain patterns. Today, we want to discuss one such pattern – the growing tendency toward creating Media Singulars. Let’s see […]

Revolutionizing UGC Content for SaaS: A Deep Dive into Notion’s Templates Section

A while back, we interviewed Jakub Rudnik on our podcast, The SaaS SEO Show. As the Head of Content at Scribe, he explained how Scribe’s Gallery has significantly impacted the website through the power of user-generated content (UGC). After all, with search results becoming increasingly saturated, websites now need to dig deeper and find innovative […]

The Art of Interviewing Experts for Your Blog Content

The blogging landscape is changing. There’s a new wave of mass content production with AI leading the charge. And then there are content mills working overtime, following a workflow you’re quite familiar with: Open Google. Research the topic (without leaving the first page). Create the content and submit it. This process is quick but since […]

Global Perspectives: Crafting a Winning International Content Strategy

Imagine you’re a SaaS offering your service to an English-speaking audience in the US. You ask yourself: “Since my product is online, why shouldn’t I offer it to people from countries besides the US?”. Reaching a wider audience is a great idea and can have a significant business impact, but you first need to get […]