Global Perspectives: Crafting a Winning International Content Strategy

Imagine you’re a SaaS offering your service to an English-speaking audience in the US. You ask yourself: “Since my product is online, why shouldn’t I offer it to people from countries besides the US?”. Reaching a wider audience is a great idea and can have a significant business impact, but you first need to get […]

Beyond Survival: Growing With Content Marketing in a Recession

Four years ago, in June of 2019, I published a Medium post on HackerNoon. In that post, I outlined an uncomfortable reality: The tech industry was (once again) growing too fast, and many of the things we were experiencing, well, didn’t seem very normal. Remember: This was a few months before the Covid-19 pandemic took […]

Introducing Our New Design Service With Use Cases, Examples & More

Almost three years ago, we launched Minuttia. The goal was simple: To become one of the most respected and trusted content marketing agencies in the world, specifically for SaaS companies. Even though many things have changed in these three years, our initial goal remains the same. Somewhere along the way, we understood that our assumptions […]

How to add Experience to Your Content

Let’s assume you’re looking for alternatives to a product like VEED, and you type “veed alternatives” into Google. This is what comes up: If you’re in the majority of searchers who focus on the top search results, which of the first two would you click on? As a rational searcher (if there’s such a thing), […]

AI in Content Marketing: Use Cases, Limitations & More

It’s no secret that AI has been the ultimate buzzword over the last few months. After all, with so much noise going on about it, it’s hard to ignore it (and you shouldn’t). In particular, with the rise of generative AI tools, more and more companies have been using them to make their daily operations […]

10 Predictions & Minuttia’s Stance on AI Content

Is AI going to change the world of content marketing? That’s one of the questions we’ve been hearing more and more lately, with the rise of AI systems like ChatGPT. Whatever the answer may be, what’s definite is that AI will change things and we’re all inevitably a part of that change. In our opinion, […]

Content Marketing is Changing (Here’s Why)

Content marketing is changing, and we’re all inevitably a part of that change. What we should keep in mind is that the change isn’t optional; it’s mandatory and requires us all to adapt and understand how things are done differently. This change will affect not only the way you measure the results of your content […]

How to Budget for Content Marketing In 2024 (& Beyond)

Let’s face it; content marketing is changing and this affects the way you budget for it too. Although there’s no single way to correctly budget for your content marketing activities, one thing’s for sure: you need to keep up with all the changes. From tracking the right metrics, to connecting content performance to business impact, […]

Topics vs. Keywords: Main Differences & Examples

According to a University from Arizona, humans speak on average 16,000 words every day. Unless you’re a teacher or frequent public speaker, that’s a lot! The vast majority of those words take place during conversations with other people, with each conversation covering a certain topic. Chances are, you’ve found yourself in the place of not […]

Why (& How) We Built Minuttia’s New Brand

In the winter of 2019, I was looking forward to the launch of my first (real) company. Until then, I worked as a freelancer, and after having tried to wear many different marketing hats, I understood that content and SEO may be my thing. So, the plan was that I was going to build a […]