The One Tactic That Helped Exploding Topics Get to 150K Visits per Month

Most websites interested in generating online traffic, typically take advantage of various methods and channels to achieve this. While this is a great tactic to follow (when executed the right way), some argue that you should find one thing you’re really good at and focus on that. The latter is actually the case with Exploding […]

Your SEO Strategy Hurts Your Brand. Here’s Why

This title makes you think: “Wait a minute, SEO is a good thing. How’s it possible that it hurts my brand?”  SEO is definitely a good thing. I mean, it’s what we do for a living so we can’t really say that there’s something fundamentally wrong with SEO.   Well, it may not be something fundamentally […]

SEO vs PPC: Here’s What is Wrong About This Comparison

Most businesses directly compare SEO and PPC in an attempt to work out which is better. Although in some cases and for some verticals, SEO can work better than PPC or vice versa, in general, any comparison between the two channels is simply the wrong way to go about things. SEO and PPC require different […]