Introducing Impact Narratives

In a recent webinar with our friends at, we zeroed in on a topic that’s been bugging a lot of us. How do we communicate the impact of our content in a results-oriented market climate? The dynamics of content marketing and business needs have shifted, prompting a deeper evaluation. Budget belts have gotten tighter, […]

Introducing Media Singulars

What is the future of content marketing? It’s hard to give a definitive answer right away. Yet, when you analyze moves and developments in content strategies of some companies (including top-tier firms), you can spot certain patterns. Today, we want to discuss one such pattern – the growing tendency toward creating Media Singulars. Let’s see […]

Revolutionizing UGC Content for SaaS: A Deep Dive into Notion’s Templates Section

A while back, we interviewed Jakub Rudnik on our podcast, The SaaS SEO Show. As the Head of Content at Scribe, he explained how Scribe’s Gallery has significantly impacted the website through the power of user-generated content (UGC). After all, with search results becoming increasingly saturated, websites now need to dig deeper and find innovative […]

The Art of Interviewing Experts for Your Blog Content

The blogging landscape is changing. There’s a new wave of mass content production with AI leading the charge. And then there are content mills working overtime, following a workflow you’re quite familiar with: Open Google. Research the topic (without leaving the first page). Create the content and submit it. This process is quick but since […]

Introducing GrowthWaves: A Newsletter on B2B Growth

Ever had a project you shelved, only to revisit it years later? That’s what happened with a domain I bought ~4 years ago. The goal? Launch a newsletter on B2B growth and marketing, sharing exclusive insights from my personal journey. These wouldn’t be the same insights I discuss elsewhere, online or offline. Yes, I might […]

How Paddle Studios Reshapes SaaS Content Marketing

It’s no secret that the world of marketing isn’t as simple as it once was. Companies need to go the extra mile in order to stand out, and following a unilateral approach is simply not enough these days. Lately, we’ve noticed that SaaS companies, especially those whose marketing tactics are becoming increasingly saturated, have a […]

Beyond Survival: Growing With Content Marketing in a Recession

Four years ago, in June of 2019, I published a Medium post on HackerNoon. In that post, I outlined an uncomfortable reality: The tech industry was (once again) growing too fast, and many of the things we were experiencing, well, didn’t seem very normal. Remember: This was a few months before the Covid-19 pandemic took […]

The Day Lemlist Changed SaaS Marketing

How can a company turn a total disaster into a great opportunity to tell a story? Lemlist did it in an attempt to change the way SaaS marketing should be done. After all, it’s no secret that most SaaS companies follow a cookie-cutter approach when it comes to content marketing. On-page SEO, social media and […]

Gnosis: The Type of Knowledge AI Will Never Have

Will AI destroy us all? It’s a question on many minds, and I don’t just mean far-out scenarios like Roko’s Basilisk (Google it—it’s wild!). The rise of generative AI tools is upon us, with Markets predicting a market worth $58.1 billion by 2028 and a staggering CAGR of 35.65 percent. These tools can be used […]

AI in Content Marketing: Use Cases, Limitations & More

It’s no secret that AI has been the ultimate buzzword over the last few months. After all, with so much noise going on about it, it’s hard to ignore it (and you shouldn’t). In particular, with the rise of generative AI tools, more and more companies have been using them to make their daily operations […]