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Content Audit 2.0: Connecting Content Performance to Revenue

In 2019, a few months before launching Minuttia, we created a tool for conducting content audits. It was more like a template with the ability to add basic recommendations on a page level when auditing content (redirect, update, delete, etc.). Since then, we’ve audited thousands of content pieces, shared thousands of recommendations on a page […]

How to Build Topical Authority

If you’re an SEO or content marketer in general, you’ve most likely been hearing the term topical authority a lot recently. Considering how often it’s being discussed, you’d be right to assume that it’s pretty important and shouldn’t be ignored. After all, considering how much search engines have evolved lately, simply creating good content isn’t […]

How to Conduct SaaS Keyword Research In 2024

SEO is dead. That’s the claim we’ve been hearing for many years now but, in reality, data proves the opposite. Especially in the SaaS industry that we specialize in, we see more and more cases of companies for which SEO works, and with relatively low CACs (Customer Acquisition Costs) too. However, in order for this […]

Topics vs. Keywords: Main Differences & Examples

According to a University from Arizona, humans speak on average 16,000 words every day. Unless you’re a teacher or frequent public speaker, that’s a lot! The vast majority of those words take place during conversations with other people, with each conversation covering a certain topic. Chances are, you’ve found yourself in the place of not […]

Algorithmic vs. Heuristic SEO: Main Differences & Examples

Back in 1886, Karl Benz patented the world’s very first car. Until then, the primary means of road transportation was horse carriages, and people were constantly looking for ways to make them faster, safer, and more efficient. No one really thought about coming up with something entirely different until Benz became the first to experiment […]

A Topic Cluster That Ranks for 1000s of Keywords (Case Study)

A few months ago, we started working on a topic cluster for one of our clients. We felt pretty confident that the topic cluster we were building was going to perform (sooner or later).  So, after finalizing the project, we had to wait, and wait a little longer. You see, there was no active promotion […]

Content Update vs Content Rewrite: Differences & Examples

A very important part of our Content Audit service is to make recommendations on a page level based on the past and current performance of a page. Two of these recommendations are a) Content Update and b) Content Rewrite. The question that we hear most often after delivering a Content Audit that includes these two […]

A Data-driven Study on “Comparison” Keywords for SaaS Companies

ClickUp vs Asana. Airtable vs Google Sheets. AWeber vs Mailchimp. Canva vs Visme. Does this remind you of something? We bet it does! It’s part of a set of keywords with commercial search intent, called ‘comparison keywords’. Their main characteristic is the “vs” modifier, which indicates a comparison between two (or more) solutions with similar […]

Topical Authority Ratio: What It Is & How to Calculate It

There’s a big discussion around topical authority in the SEO circles. “What is it?” “How can you build it?” “Can you “measure it?” That last question bothered our team for quite a while.  Even though we used topical authority as part of our keyword selection process, we were not really happy with the manual way […]

A Data-driven Study on “Software” Keywords for SaaS Companies

For some time now, we have wanted to conduct a study on keywords that include the word “software”. Why is that?  Well, as an agency that serves primarily SaaS companies, we have a natural curiosity to uncover any patterns and opportunities that will help our clients—and anyone who’s reading our content—achieve better results from their […]