Your SEO Strategy Hurts Your Brand. Here’s Why

This title makes you think: “Wait a minute, SEO is a good thing. How’s it possible that it hurts my brand?”  SEO is definitely a good thing. I mean, it’s what we do for a living so we can’t really say that there’s something fundamentally wrong with SEO.   Well, it may not be something fundamentally […]

Organic Traffic Diversification: What It Is & How to Achieve It

A few days ago, I had a call with a friend of mine. He’s the Head of Growth at a high-growth SaaS firm based in the UK. A big part of their growth comes from organic search and this makes anything around search engine optimization (SEO) at the company important. Acquiring users from organic search […]

Your Company Doesn’t Always Need SEO. Here’s 4 Cases That Prove Why

MINUTTIA is a content and SEO agency. Naturally, it’d make sense for us to want to sell our services to every SaaS and tech company out there. Doing so would be a mistake and, since we’re in the business of building a reputation for ourselves, we can’t risk our goodwill on something we know isn’t […]

B2B SEO: 4-Step Strategy for CMOs & Founders [for 2021]

Can B2B SEO help you acquire new customers and grow? Can it help you achieve that in a cost and time efficient way? Most B2B Chief Marketing Officers (CMOs) and founders would answer “no” to this question. After all, SEO isn’t a proven channel and it takes time for you to see a return on […]

What is Search Intent & How to Optimize for It [+ Modifiers List]

Search intent is the why behind each search query. As a searcher, you’re using different queries when you’re searching for different things and follow different search patterns based on the intent you have. For example, searching for “best SEO software” indicates your need to know what is the best software for Search Engine Optimization out […]

Entities: The Element That’s Missing From Your SEO Strategy

Search engines like Google have moved away from concepts like keyword density. These things used to work well in the past, but as Google has evolved it’s become better at identifying what a piece of content is all about by taking into account other elements such as related entities. Artificial Intelligence (AI) in the form […]

Google Search Console: Complete Guide for 2020

Google Search Console (GSC) is a free tool offered by Google. It helps you monitor your presence on Google’s search engine, giving you the ability to look at your search analytics, identify issues related to your website’s performance on search engines and troubleshoot these issues. This guide on Google Search Console is designed to help […]

Keyword Mapping: The What, Why & How Behind It (Guide)

Keyword Mapping Keyword mapping is a critical Search Engine Optimization (SEO) activity that’s usually performed at the beginning of an SEO campaign, before optimizing the existing assets of a website. However, keyword mapping isn’t keyword research, as many people think. In fact, the two activities—even though they’re both very important—are significantly different to one another. […]

SEO Competitor Analysis: The Why, How & When Behind It

One of the first things we do when working with a new client is to conduct an SEO competitor analysis. Doing a competitive analysis is important for many reasons and should always be part of your process. Unfortunately, most businesses conduct an SEO competitive analysis only before creating their content or SEO strategy. In our […]