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WEBINAR

AEO Without the Hype: What’s Real, What’s Not, and What to Do Next

  • 1h
  • Free
  • level Intermediate | Advanced
  • Content Marketers
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Overview

In this live AMA, Bernard Huang, co-founder of Clearscope, joins Minuttia for a practical discussion on what is actually happening in AI search, what marketers are getting wrong, and what teams should focus on next. We’ll cover how AI-driven discovery is changing content strategy, what still matters from traditional SEO, and how brands can think more clearly about visibility across Google, ChatGPT, and other answer engines.

Key Points:

  • What is actually changing in search with AI, and what is mostly hype
  • How brands can think about visibility, citations, and content quality in the AEO era
  • What marketing teams should do next to stay relevant as search behavior evolves
Host
Zacharias Xiroudakis
Managing Director

Zacharias Xiroudakis is the Managing Director at Minuttia, a content marketing agency that helps brands dominate the future of search—from Google to ChatGPT to whatever comes next. Zacharias is an active voice in the B2B SaaS ecosystem and enjoys sharing practical lessons through content, and hands-on projects. In his free time, he enjoys experimenting with new tools, and spending time with loved ones.

Guests
Bernard Huang
Co-founder

Bernard is the co-founder at Clearscope, the leading SEO/AEO content optimization platform that helps increase search traffic at companies like Adobe, Intuit, and HubSpot. Before that, Bernard was the SEO consultant behind brands like AllTrails, Strava, DoorDash, and Compass.

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