Data-Driven or Data-Deceived? Our Struggle in SEO to Walk the Talk

  • 1h
  • Free
  • level Intermediate | Advanced
  • Content Marketers


In this webinar, we will address three critical questions that have been puzzling marketers:

  • How is Google Search Console deceiving us?
  • Why do we often claim to be data-driven but struggle to implement it effectively?
  • Can “vanity metrics” truly offer any value to our marketing efforts?

Our esteemed speaker, Alexander Rehnborg, Head of SEO at GetResponse, will guide us through the common pitfalls that many online marketers encounter during data analysis and reporting.


Key Points:

  • How our usage of SEO tools sometimes makes us none the wiser and cheat junior marketers on learning real skills
  • The many ways Google Search Console and other SEO tools fool us into drawing the wrong conclusions
  • How we make sense of “toxic links,” “SEO visibility score” and other vanity metrics that are heavily promoted in our industry
George Chasiotis
Managing Director

George is the Managing Director of Minuttia, an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom on LinkedIn or buries his head in psychology books to get down the “why” of human behaviour.

Alexander Rehnborg
Head of SEO at GetResponse

Alexander Rehnborg is Head of SEO at GetResponse with +6 years of experience as SEO lead. Diving daily into data processing and filtering, Alexander is passionate about the intersection of language and marketing data, and has extensive experience in turning numbers into insights for a larger audience.

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