In this webinar, we will address three critical questions that have been puzzling marketers:
- How is Google Search Console deceiving us?
- Why do we often claim to be data-driven but struggle to implement it effectively?
- Can “vanity metrics” truly offer any value to our marketing efforts?
Our esteemed speaker, Alexander Rehnborg, Head of SEO at GetResponse, will guide us through the common pitfalls that many online marketers encounter during data analysis and reporting.
- How our usage of SEO tools sometimes makes us none the wiser and cheat junior marketers on learning real skills
- The many ways Google Search Console and other SEO tools fool us into drawing the wrong conclusions
- How we make sense of “toxic links,” “SEO visibility score” and other vanity metrics that are heavily promoted in our industry