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How to Budget for Content Marketing in 2023

  • 1h
  • Free
  • level Intermediate | Advanced
  • Content Marketers


In this webinar, you will learn how to budget for content marketing in 2023. As companies pull back with their content marketing investments, lay people off, and try to cut costs, you need to be smart and effective regarding your budget for content marketing. Through a series of examples, real-life scenarios, and a template you can use for budgeting, we’ll help you budget confidently and get that executive buy-in you need to succeed in content marketing.

Key points:

  • The costs of content marketing (Mandatory vs. Optional)
  • How to allocate your budget properly and get executive buy-in
  • Template to help you budget content marketing
George Chasiotis
Managing Director

George is the Managing Director of Minuttia, an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom on LinkedIn or buries his head in psychology books to get down the “why” of human behaviour.

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