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WEBINAR

Maximizing Content through Event-led Growth

  • 1h
  • Free
  • level Intermediate | Advanced
  • Content Marketers
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Overview

In this webinar, we’ll explore a new way to create multiple touchpoints for customers and prospects with Mark Kilens, CMO of Airmeet. Here you’ll learn how you can curate dynamic, engaging events to delight and engage your prospects and create multiple touchpoints to push leads further down the funnel.

Key Points:

  • How you can create compelling and interactive events
  • Establish multiple touchpoints to drive leads further into the sales funnel
  • How to measure the success of a content piece repurposed from an event
Host
George Chasiotis
Managing Director

George is the Managing Director of Minuttia, an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom on LinkedIn or buries his head in psychology books to get down the “why” of human behaviour.

Guests
Mark Milens
Chief Marketing Officer at Airmeet

Mark Kilens is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.

Airmeet helps organizations discover, engage, and grow customers using event-led growth. A new way to create immersive and integrated events across the entire customer journey.

He previously was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift’s community, Drift Insider, which has 65,000+ members, and Drift’s FLASH, RevGrowth, and HYPERGROWTH events.

When he’s not at Airmeet, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.

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