The SaaS Case Study Playbook: From Buy-In to Driving ROI

  • 1h
  • Free
  • level Intermediate | Advanced
  • Content Marketers


In this webinar, we’ll dig into how SaaS companies can maximize their opportunities to capture, share, and profit from customer stories with Joel Klettke, Founder of Case Study Buddy.

You’ll learn how to align internal teams, tell purpose-built stories that sell, and leverage them across the entire buyer’s journey to drive leads, shorten sales cycles, and bring dollars in the door.

Key Points:

  • How to make case studies a team sport (and win)
  • How to craft stories that support real business and revenue goals
  • How to put your stories to work across channels and media
George Chasiotis
Managing Director

George is the Managing Director of Minuttia, an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom on LinkedIn or buries his head in psychology books to get down the “why” of human behaviour.

Joel Klettke
Founder of Case Study Buddy

Joel Klettke is the Founder of Case Study Buddy, a specialized team who help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one.

Together, they’ve helped tell over 2,000 stories for 300+ companies in written and video formats. Joel is also a sought after conversion copywriter, a bald Canadian, and a Dad trying to figure it all out.

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