Introducing GrowthWaves: A Newsletter on B2B Growth
Clearscope: SaaS Keyword Research
Minuttia Isn’t For Most B2B SaaS Companies
Any agency can take your content marketing and SEO from bad to better. Our clients are growing B2B SaaS companies that need to go from good to great, and great to best-in-category.
You’re not a fit if you’re making cuts to stay
afloat because you can’t think about
medium and long-term growth while
fighting fires.
Minuttia clients
Actively hiring top talent, even in uncertain economic times
You are a fit if daily headlines from tech
companies laying off hundreds or
thousands of employees serves as an
invitation to add fuel to the fire and grow.
Not a fit
Growth is in free fall and you need to immediately correct course
You’re not a fit if you’re looking for tactics
and “hacks” to boost revenue now because
you’re short on runway and your leaders
and board are breathing down your neck.
Minuttia clients
MoM and YoY growth rate is trending up, but you want more
You are a fit if growth is consistent or even
accelerating, and now you’re looking for
ways to significantly and sustainably boost
revenue for years to come.
Not a fit
Need content marketing to pick up your product’s slack
You’re not a fit if conversion rates are
dangerously low due poor product market
fit. We’re not in the business of creating
content marketing programs that drive
even more leads and trials into a leaky
bucket.
Minuttia clients
Need more eyes on a product current customers love
You are a fit if you have product-market fit,
and now it’s time to get your beloved
product in front of more qualified buyers at
all stages of the buyer’s journey — from
curious to cash in hand.
Not a fit
Unwilling to deviate from the “best practices” everyone follows
You’re not a fit if your team needs every
idea backed by blog posts everyone has
read and years of proof. We aren’t in the
business of helping clients to look and
sound the same as the competition.
Minuttia clients
Eager to allocate budget to pushing the envelope
You are a fit if you’re prepared to allocate a
portion of your budget to execute on
content strategy and assets unique to your
space. Sure, we’ll check all of the “best
practices” boxes, but the big wins come
when we execute on fresh ideas.
Not a fit
Leadership believes a good product sells itself
You’re not a fit if those who drive strategy
and hold the purse strings reluctantly
allocated a small budget for content
creation. This is an attempt to cut content
marketing off at the knees.
Minuttia clients
Leadership believes product is enough to play, not win
You are a fit if leadership sees investing in
content over the medium and long-term as
a way to stand out and win in a space filled
with worthy competitors. It’s core to your
growth strategy — not an experiment.
Not a fit
Do enough “content marketing” to check the box
You’re not a fit if you want to do an
insignificant test project that must be
executed in weeks, and then commit
$1,000-$2,000 per month for 1-3 pieces of
me-too content in the hopes that
something goes viral.
Minuttia clients
Prepared to raise the content
marketing bar in your space
You are a fit if you’re prepared to invest in
content at scale — up to dozens of pieces
per month. We’re talking unique, in-depth,
and incredibly hard to copy content. And
yes, quality remains high at scale.
Not a fit
ARR is less than $10M and you don’t have funding
You’re not a fit if you’re thinking short-term
due to having less than $10M ARR as a
self-funded company, or if you don’t have
significant runway from a funding round.
You need results now.
Minuttia clients
ARR is $20M+ and/or you have raised a Series A or higher
You are a fit if you have enough revenue or
funding to invest in an evergreen content
machine that may take months to ramp up
but will deliver growth that compounds
month over month for several years.
Not a fit
Shopping around without a
problem to solve or goal in mind
You’re not a fit if you’re just browsing
freelancer and agency websites to see
which services are out there should the
need arise one day. Instead, find our
articles and videos here.
Minuttia clients
Know what success looks like and
need the right partner
You are a fit if you’ve got a specific
challenge you want to solve or goal you
want to achieve, know how much success is
worth and failure costs, and want to find
the right partner to succeed with.
Working with Minuttia is not just about consulting.
Four reputable agencies were approached and interviewed. We selected Minuttia as it was the most professional in communication and offered more value than other agencies." Working with Minuttia is not just about consulting, but also about learning and implementing processes, industry standards, and improving our team’s skills and competencies.
NICK MALEKOS
SENIOR MARKETER
Their level of professionalism, deliverables, and organization skills are outstanding.
We started with a few pieces of content per month, but we’ve since increased the amount due to the quality of the deliverables and their impact on our business. After a few months of working with Minuttia, we started seeing improvements to our rankings, an increase in organic traffic, and our keyword coverage expanded.
APOSTLE MENGOULIS
FORMER HEAD OF CONTENT
Their management style is transparent.
They were very open about the tools and processes they use, and their communication was very timely as well. One of the things that’s most impressive about Minuttia is they’re not static. They’re always growing and changing almost like Google’s algorithm.
