Case Study

Within 18 months—from February 16, 2019 to August 16, 2020—MINUTTIA has managed to increase STORED’s organic traffic by 2,008.5% and the organic traffic to the website’s blog by 2,618%. The growth in organic traffic has been achieved through high-quality content for the company’s blog, content for the company’s location, and service-focused pages, as well as regular content audits and additional content and SEO recommendations.

increase in organic traffic to /blog/

metrics icons

2,168%

3323.4%

matrics icon 2

increase in the number of ranking keywords for /blog/

increase in traffic value to /blog/

metrics icons 3

2,819%

Case Study

Within 18 months—from February 16, 2019 to August 16, 2020—MINUTTIA has managed to increase STORED’s organic traffic by 2,008.5% and the organic traffic to the website’s blog by 2,618%. The growth in organic traffic has been achieved through high-quality content for the company’s blog, content for the company’s location, and service-focused pages, as well as regular content audits and additional content and SEO recommendations.

2,168%

increase in organic traffic to /blog/

3323.4%

increase in the number of ranking keywords for /blog/

2,819%

increase in traffic value to /blog/

About STORED

STORED is one of London’s best storage services. It offers personal, commercial, and student storage solutions and has served more than 7,200 customers. The company has an online booking system that visitors can use to book their storage space online in under 5 minutes.

STORED's needs

STORED’s main problem was its lack of organic visibility. Even though the company had some editorial content published on various parts of the website such as the blog, the content wasn’t performing well and, in many cases, was hurting the website’s performance as a whole. Also, since STORED operates in an extremely competitive industry, there was the need for educational content so that the company is able to educate its visitors about the service and differentiate itself from competitors.

How we helped​

Early on, we understood the need of mapping the customer journey and trying to identify opportunities based on the stages someone goes through when searching for a storage company. This helped us understand that, for example, someone who’s between moves in London may need a temporary storage solution to pick up and deliver their items when they  finally find a new house. 

From the moment we had a clear view about what the stages are, we started creating high-quality content consistently, and eventually extended our partnership in more areas, such as creating content for the company’s location and service-focused pages, conducting a content audit on the company’s blog, and sending many additional recommendations related to content  and SEO.

About STORED

STORED is one of London’s best storage services. It offers personal, commercial, and student storage solutions and has served more than 7,200 customers. The company has an online booking system that visitors can use to book their storage space online in under 5 minutes.

STORED's needs

STORED’s main problem was its lack of organic visibility. Even though the company had some editorial content published on various parts of the website such as the blog, the content wasn’t performing well and, in many cases, was hurting the website’s performance as a whole. Also, since STORED operates in an extremely competitive industry, there was the need for educational content so that the company is able to educate its visitors about the service and differentiate itself from competitors.

How we helped​

Early on, we understood the need of mapping the customer journey and trying to identify opportunities based on the stages someone goes through when searching for a storage company. This helped us understand that, for example, someone who’s between moves in London may need a temporary storage solution to pick up and deliver their items when they  finally find a new house. 

From the moment we had a clear view about what the stages are, we started creating high-quality content consistently, and eventually extended our partnership in more areas, such as creating content for the company’s location and service-focused pages, conducting a content audit on the company’s blog, and sending many additional recommendations related to content  and SEO.

list item-checked

Content creation for the company’s blog

list item-checked

Content creation for location and service-focused pages

list item-checked

Content audit on the company’s blog

list item-checked

Content and SEO related recommendations

list item-checked

Content creation for the company’s blog

Content creation for location and service-focused pages

list item-checked
list item-checked

Content audit on the company’s blog

Content and SEO related recommendations

list item-checked

Did You Know ?

One of the things that we do most often here at MINUTTIA is prepare the structure for blog posts, both for our clients and for our own brand. This part of the content creation process is one of the most important ones as—up to a certain point—it can determine whether or not a piece of content will perform well on the SERPs. Read about some of the most prominent blog post formats we’re using when creating content for our clients and learn the logic behind each format.

Growth area A

2,168% increase in organic traffic to /blog/

Growth area B

3323.4% increase in the number of ranking keywords for /blog/

Growth area C

2,819% increase in traffic value to /blog/

Testimonial

Testimonial

Full Review:

Read it on Clutch

Full Review:

Read it on Clutch

Read More Case Studies Like This

learnwor

123.7%

Organic Growth for eLearning SaaS

eLearning

SaaS

London (UK)

respona

919.8%

Keyword Growth for Outreach Software

Outreach

SaaS

Maryland (US)

learnwor

123.7%

Organic Growth for eLearning SaaS

eLearning

SaaS

respona

919.8%

Keyword Growth for Outreach Software

Outreach

SaaS

Want to Work With Us?