Helping a Technical SaaS Turn AI Search Into an Acquisition Machine
January 1st, 2025 to Ongoing
Helping a Technical SaaS Turn AI Search Into an Acquisition Machine
STORED’s main challenge was its lack of organic visibility through the company’s blog.
Even though the company had some editorial content published on various parts of the website, such as the blog, the content wasn’t performing well and, in many cases, was hurting the website’s performance as a whole.
Also, since STORED operates in an extremely competitive industry, there was a need for educational content through which the company could educate its visitors about the service and differentiate itself from competitors.
So, the company was in need of high-quality content that performed well organically and—at the same time—educated its audience and prospective customers.
At the same time, the company wanted to reduce its reliance on PPC for customer acquisition as the CAC through that channel was significantly high compared to the company’s LTV.
In a nutshell, the company was in need of strategy and overall direction when it came to content as well as world-class execution that would help the company’s blog traffic pick up with the ultimate goal of turning the blog into a strong customer acquisition and education asset.
Following our qualification process and after agreeing on all levels, we kicked things off on January 1st, 2019.
Early on, we understood the need of mapping the customer journey to specific keywords and trying to identify opportunities based on the stages someone goes through when searching for a storage company.
This helped us understand that, for example, someone who’s between moves in London may need a temporary storage solution to pick up and deliver their items when they finally find a new house.
So, we started by defining the audience and conducting keyword research.
This allowed us to identify all the keyword opportunities we could go after in the first 6 months of our engagement.
We mapped the keywords we identified to specific lifecycle stages, and after coming up with the Opportunity Score for each keyword, we prioritized them and put them in a content calendar.
From the moment we had a clear view of the stages, we started creating high-quality content consistently, based on a 6-month content calendar.
Eventually, we extended our partnership in more areas, such as creating content for the company’s location and service-focused pages, conducting a content audit on the company’s blog, and providing many additional recommendations related to content and SEO.
Our effort resulted in more than 20K monthly organic visits, primarily from the UK and other English-speaking countries.
The growth in organic traffic was possible due to developing visibility for more than 5K organic keywords, many of which are keywords with high commercial intent.
Above all, we managed to turn the blog into the company’s best asset for raising awareness and educating prospective customers.
We don’t limit ourselves to just creating content; we always try to push the envelope of what’s possible for our clients by providing recommendations and developing initiatives that will help our clients accelerate their organic growth.
Helping a Technical SaaS Turn AI Search Into an Acquisition Machine
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