Growth Summary

Within 18 months MINUTTIA has helped SwagDrop to increase its organic visibility, get organic traffic and rank #1 for the term “branded merchandise” in the US and Canada. The growth in organic traffic has been achieved mainly through listicles that target terms with commercial intent, ongoing keyword research and topic ideation, as well as general content and SEO recommendations.

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for the term “branded merchandise” in the US and Canada

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organic visitors per month

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organic traffic value

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About SwagDrop

SwagDrop is a branded merchandise platform that’s based in Toronto, Canada. It’s a B2B company that creates unique promotional items for businesses of all sizes and in different industries. SwagDrop has existed for almost three decades and is one of the most creative and high-touch swag companies in Canada.

SwagDrop’s needs

SwagDrop’s main need was high-quality content that is optimized for search engines like Google, in an effort to help the company get organic visibility and start acquiring traffic through organic search. In the middle of the COVID-19 pandemic, the team at SwagDrop decided that the way people were searching for products and services changed and in that context, having a strong presence in organic search matters.

How we helped​

Our collaboration with SwagDrop started in the early days of August 2020, a few months after the COVID-19 outbreak. We kicked things off with keyword research in an effort to understand the way people search for products and services like SwagDrop’s. After defining the topics we were going to focus on, we created an editorial calendar and started working on content. Quite early, we realized that the format that works best for SwagDrop’s audience based on the topics we’ve selected was listicles, which also allows us to promote some of SwagDrop’s products, without looking overtly promotional. At the same time, we consulted with the team at SwagDrop on several issues, from technical SEO to on-page optimization and even link building.

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Keyword research and continuous topic ideation

Content creation for the company’s blog

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On-page optimization guidelines for the company’s commercial pages

Content and SEO related recommendations

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Did You Know ?

One of the most important parts of the content creation process is the content briefing. In a way, content briefs can help you have more control over the content creation process and an overall better workflow around the content that’s being produced. Learn more about our content briefing process in this guide.

Growth area A

8.5K organic keywords

Growth area B

6.2K organic visitors per month

Growth area C

$11.5K organic traffic value

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