How to Conduct SaaS Keyword Research In 2023

SEO is dead. That’s the claim we’ve been hearing for many years now but, in reality, data proves the opposite. Especially in the SaaS industry that we specialize in, we see more and more cases of companies for which SEO works, and with relatively low CACs (Customer Acquisition Costs) too. However, in order for this […]

Why Every SaaS Company Should Follow Slidebean’s YouTube Strategy

In the world of SaaS, there are various tactics a company can invest in, in order to raise awareness and acquire new customers. SEO, PPC, and email marketing are only a few of the most prominent ones, but there are always underutilized channels, although they can be of great benefit. One of them is YouTube, […]

Content Marketing is Changing (Here’s Why)

Content marketing is changing, and we’re all inevitably a part of that change. What we should keep in mind is that the change isn’t optional; it’s mandatory and requires us all to adapt and understand how things are done differently. This change will affect not only the way you measure the results of your content […]