A Study of 1,485 Software Keywords [2026 Update]
Two years ago, we analyzed a smaller set of software-related keywords to uncover any patterns and opportunities in search engine results. This year, we expanded our analysis examining 1,485 software keywords and their top 20 websites to identify key patterns in search visibility, AI Overviews, and more. Here’s what we found.
The Truth About Comparison Keywords: What 4,523 Search Results Reveal [2026 Update]
Two years ago, we analyzed 114 ‘comparison’ keywords to see what their Google search results looked like. Now, we’ve taken it to the next level – 500 keywords, 4,523 search results. The findings? Reddit is everywhere. Though that perhaps isn’t such a big surprise anymore. Let’s break down all the data and the trends.
A Study of 1,000 “Alternatives” Keywords [2026 Update]
Two years ago, we analyzed 100+ “alternatives” keywords to uncover trends, commonalities, and opportunities SaaS companies can take advantage of. This year, we went full throttle and analyzed 1,000 “alternatives” keywords from SaaS companies such as HubSpot, Semrush, Shopify, and Contentful. Here’s what we found in their SERPs, which consisted of 9,610 search results.
What Nvidia’s CEO Can Teach Us About Content Creation (Framework)
How do you usually formulate your emails? We bet most of you don’t shy away from lengthy explanations and details to be as specific about the topic as possible. But if you send such an email to Jensen Huang, CEO of Nvidia, he will get mad. At least that’s what former Nvidia employees told Business […]
Introducing GrowthWaves Pro: A New Chapter for B2B
I cannot tell you the number of times in a day – or a week – that I’m left surprised at how plain average online ‘tips and insights’ can be. Especially those related to B2B growth. As you may already know, I am allergic to average. Mediocrity is not something I am satisfied with in […]
Content Audit 2.0: Connecting Content Performance to Revenue
In 2019, a few months before launching Minuttia, we created a tool for conducting content audits. It was more like a template with the ability to add basic recommendations on a page level when auditing content (redirect, update, delete, etc.). Since then, we’ve audited thousands of content pieces, shared thousands of recommendations on a page […]
Introducing GrowthWaves: A Newsletter on B2B Growth
Ever had a project you shelved, only to revisit it years later? That’s what happened with a domain I bought ~4 years ago. The goal? Launch a newsletter on B2B growth and marketing, sharing exclusive insights from my personal journey. These wouldn’t be the same insights I discuss elsewhere, online or offline. Yes, I might […]
Beyond Survival: Growing With Content Marketing in a Recession
Four years ago, in June of 2019, I published a Medium post on HackerNoon. In that post, I outlined an uncomfortable reality: The tech industry was (once again) growing too fast, and many of the things we were experiencing, well, didn’t seem very normal. Remember: This was a few months before the Covid-19 pandemic took […]
Introducing Our New Design Service With Use Cases, Examples & More
Almost three years ago, we launched Minuttia. The goal was simple: To become one of the most respected and trusted content marketing agencies in the world, specifically for SaaS companies. Even though many things have changed in these three years, our initial goal remains the same. Somewhere along the way, we understood that our assumptions […]
How to Budget for Content Marketing In 2026 (& Beyond)
Let’s face it; content marketing is changing and this affects the way you budget for it too. Although there’s no single way to correctly budget for your content marketing activities, one thing’s for sure: you need to keep up with all the changes. From tracking the right metrics, to connecting content performance to business impact, […]