How to Budget for Content Marketing In 2023 (& Beyond)

Let’s face it; content marketing is changing and this affects the way you budget for it too. Although there’s no single way to correctly budget for your content marketing activities, one thing’s for sure: you need to keep up with all the changes. From tracking the right metrics, to connecting content performance to business impact, […]

The One Tactic That Helped Exploding Topics Get to 150K Visits per Month

Most websites interested in generating online traffic, typically take advantage of various methods and channels to achieve this. While this is a great tactic to follow (when executed the right way), some argue that you should find one thing you’re really good at and focus on that. The latter is actually the case with Exploding […]

Why (& How) We Built Minuttia’s New Brand

In the winter of 2019, I was looking forward to the launch of my first (real) company. Until then, I worked as a freelancer, and after having tried to wear many different marketing hats, I understood that content and SEO may be my thing. So, the plan was that I was going to build a […]

Algorithmic vs. Heuristic SEO: Main Differences & Examples

Back in 1886, Karl Benz patented the world’s very first car. Until then, the primary means of road transportation was horse carriages, and people were constantly looking for ways to make them faster, safer, and more efficient. No one really thought about coming up with something entirely different until Benz became the first to experiment […]

Original Content: The Element That’s Missing From Your Content Strategy

Almost a year ago, we talked about the concept of original content in a webinar we did with ProductLed. The feedback we received from the audience was extremely positive.  This helped us realize that many content marketers believe something is missing from their content strategy. We worked on our ideas and tried to make them […]

A Topic Cluster That Ranks for 1000s of Keywords (Case Study)

A few months ago, we started working on a topic cluster for one of our clients. We felt pretty confident that the topic cluster we were building was going to perform (sooner or later).  So, after finalizing the project, we had to wait, and wait a little longer. You see, there was no active promotion […]

Content Update vs Content Rewrite: Differences & Examples

A very important part of our Content Audit service is to make recommendations on a page level based on the past and current performance of a page. Two of these recommendations are a) Content Update and b) Content Rewrite. The question that we hear most often after delivering a Content Audit that includes these two […]

A Data-driven Study on “Comparison” Keywords for SaaS Companies

ClickUp vs Asana. Airtable vs Google Sheets. AWeber vs Mailchimp. Canva vs Visme. Does this remind you of something? We bet it does! It’s part of a set of keywords with commercial search intent, called ‘comparison keywords’. Their main characteristic is the “vs” modifier, which indicates a comparison between two (or more) solutions with similar […]

A Data-driven Study on “Alternative” Keywords for SaaS Companies

We all understand that SaaS is moving towards commoditization. This makes user acquisition more difficult and expensive—in most categories. As B2B SaaS companies are finding it more challenging to compete on many different levels (e.g., organic search, brand recognition), they tend to target more and more “alternative” keywords as a way to capitalize on: The […]

Topical Authority Ratio: What It Is & How to Calculate It

There’s a big discussion around topical authority in the SEO circles. “What is it?” “How can you build it?” “Can you “measure it?” That last question bothered our team for quite a while.  Even though we used topical authority as part of our keyword selection process, we were not really happy with the manual way […]