Introducing GrowthWaves: A Newsletter on B2B Growth
Ever had a project you shelved, only to revisit it years later? That’s what happened with a domain I bought ~4 years ago. The goal? Launch a newsletter on B2B growth and marketing, sharing exclusive insights from my personal journey. These wouldn’t be the same insights I discuss elsewhere, online or offline. Yes, I might […]
Beyond Survival: Growing With Content Marketing in a Recession
Four years ago, in June of 2019, I published a Medium post on HackerNoon. In that post, I outlined an uncomfortable reality: The tech industry was (once again) growing too fast, and many of the things we were experiencing, well, didn’t seem very normal. Remember: This was a few months before the Covid-19 pandemic took […]
Introducing Our New Design Service With Use Cases, Examples & More
Almost three years ago, we launched Minuttia. The goal was simple: To become one of the most respected and trusted content marketing agencies in the world, specifically for SaaS companies. Even though many things have changed in these three years, our initial goal remains the same. Somewhere along the way, we understood that our assumptions […]
How to Budget for Content Marketing In 2023 (& Beyond)
Let’s face it; content marketing is changing and this affects the way you budget for it too. Although there’s no single way to correctly budget for your content marketing activities, one thing’s for sure: you need to keep up with all the changes. From tracking the right metrics, to connecting content performance to business impact, […]
The One Tactic That Helped Exploding Topics Get to 150K Visits per Month
Most websites interested in generating online traffic, typically take advantage of various methods and channels to achieve this. While this is a great tactic to follow (when executed the right way), some argue that you should find one thing you’re really good at and focus on that. The latter is actually the case with Exploding […]
Why (& How) We Built Minuttia’s New Brand
In the winter of 2019, I was looking forward to the launch of my first (real) company. Until then, I worked as a freelancer, and after having tried to wear many different marketing hats, I understood that content and SEO may be my thing. So, the plan was that I was going to build a […]
Algorithmic vs. Heuristic SEO: Main Differences & Examples
Back in 1886, Karl Benz patented the world’s very first car. Until then, the primary means of road transportation was horse carriages, and people were constantly looking for ways to make them faster, safer, and more efficient. No one really thought about coming up with something entirely different until Benz became the first to experiment […]
Original Content: The Element That’s Missing From Your Content Strategy
Almost a year ago, we talked about the concept of original content in a webinar we did with ProductLed. The feedback we received from the audience was extremely positive. This helped us realize that many content marketers believe something is missing from their content strategy. We worked on our ideas and tried to make them […]
A Topic Cluster That Ranks for 1000s of Keywords (Case Study)
A few months ago, we started working on a topic cluster for one of our clients. We felt pretty confident that the topic cluster we were building was going to perform (sooner or later). So, after finalizing the project, we had to wait, and wait a little longer. You see, there was no active promotion […]
Content Update vs Content Rewrite: Differences & Examples
A very important part of our Content Audit service is to make recommendations on a page level based on the past and current performance of a page. Two of these recommendations are a) Content Update and b) Content Rewrite. The question that we hear most often after delivering a Content Audit that includes these two […]